OVERVIEW
Apparente is a digital platform that introduces a new way to rent a home completely online, simplifying the search and rental process through a more accessible and technology-driven experience.
The challenge is to create a brand identity that combines the innovation and speed of a digital service with the trust and reliability required in the real estate sector. My role as Graphic Designer focuses on developing the visual identity system, from the logo concept and brand assets to digital applications across website, app interfaces and communication materials.
CHALLENGE
The real estate industry is traditionally associated with complex processes, long timelines and a strong dependence on intermediaries. Apparente aims to bring a more intuitive, transparent and digital-first approach to the experience of finding a home. The main challenge is to translate two apparently opposite values into a coherent visual language:
creating a fresh identity that reflects a new generation of digital real estate services and building credibility around one of the most personal decisions people make: choosing a place to live.
DESIGN SOLUTION
The visual identity is built around the concept of opening new possibilities.
The two “P” letters in the logo become a metaphor for two doors opening towards the future: a new home, a new opportunity and a new beginning.
A geometric logo construction, customised typography, fresh colour palette and intuitive icon system create a cohesive visual language that bridges technology and human experience.
Apparente
A digital bridge between landlords and tenants
Opening doors to a better renting
SERVICES
Brand Strategy
Visual Identity
Digital Design
Iconography
Design Systems
CREDITS
Alfatauri Design Team
MY ROLE
Graphic Designer
BACK TO TOP ☝️
©2026
DIVE DEEPER INTO MORE STORIES...
