THE CHALLENGE
This project marks a radical paradigm shift toward a circular and sustainable ecosystem for the global home appliances market. The core challenge was to completely redesign the packaging infrastructure for Philips’ products. The goal was to replace plastic-heavy packaging with a universal, globally scalable platform that drastically reduces environmental footprint without compromising product protection or premium brand perception.
STEP 1. STRATEGY & CREATIVE SOLUTION
Through a rigorous EcoDesign process and the exploration of 250+ concepts, we introduced the foundations of the platform:
• Material Shift: Transitioning outer boxes to 100% recycled paper.
• Graphic Minimalization: Printing directly onto unbleached Kraft paper, achieving a 65% reduction in ink usage.
• Digital Integration: Replacing bulky printed manuals with an integrated QR code for an immersive digital setup experience.
STEP 2. FINAL STEP & IMPACT
Building on the graphic foundation, the final phase we achieved the ultimate goal: the complete elimination of single-use plastics.
• 100% Plastic-Free Internals: All internal protective elements were completely replaced by engineered, 100% recyclable pressed paper pulp and corrugated structures.
• Size Optimization: Structural dimensions were optimized millimetrically to minimize hollow spaces and eliminate material waste.
• Global Standardization: The universal packaging system was fully scaled worldwide, streamlining production lines and making global distribution faster, lighter, and more eco-efficient.
THE IMPACT
The Sustainable Packaging Platform proved that large-scale industrial sustainability doesn't mean compromising on premium brand identity. By merging structural innovation with bold, minimalist graphic design, we transformed a simple box into a powerful statement of circular design, defining the future of global retail packaging.
Philips DA (Versuni)
Packaging Redesign
Sustainable Packaging Platform
SERVICES
Sustainable Packaging Design
Art Direction
Structural Packaging
Digital Integration
CREDITS
Versuni Experience Design Team
MY ROLE
Communication Designer & Art Director
BEFORE
STEP 1. STRATEGY & CREATIVE SOLUTION
STEP 2. FINAL STEP & GLOBAL SCALE
BACK TO TOP ☝️
RECOGNITIONS
Red Dot Award 2025, iF Design Award 2025, Pentawards 2025 , Green Good Design Award 2025
©2026
